Is your Blog Promoting Your Company Site? - Sem Categoria

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OK right now we know content is king. And since we have become creating our blogs, (remember blogs is short slang for Websites – which can be what their very own “formal and official” name is), almost all of our info is going to be “unique” and “Original”. Yet from time to time, since we could only human being, and since we simply cannot “create” more and more facts, we is going to copy facts from other websites. That is cool. There is no problem with that, UNLESS, you decide that “copying” and/or “linking” is simply better and do away with writing anything.

Now allow me to make this crystal clear. If you are giving a service to people, where your primary business should be to offer away links to other places wherever people will get information, in other words you are a database where people come to get links, because you already does all the research – that is certainly fine. Since what you will loose in content, you will cosmetic in “eyeballs” and “hits”. Remember the result of good search engine listings is just that. MORE VISITS – EVEN MORE EYEBALLS — MORE PERSONS VISITING. And content can be not the only parameter an Search Engine looks at. Not by a long taken.

This can be a critical point to keep in mind. All kinds of things we definitely will talk about, just about every method, via content to email to email lists to no matter what, has although one objective in mind. To consistently and constantly increase and build your site “hits”. To be sure you have an ever-growing “fan” club “motivated” because of the company you are offering, to come back. So please differentiate between your end goal and the methods. Content (discussed inside our first article) is a method towards the goal of getting listed in a good posture on a search results, and the goal is to own people work with and come to your internet site or weblog, and create a “buzz” about this. (We will talk about this much later within our series. )

Let us go back to content to get a moment. In this article we are speaking about something that almost all writers know about and are familiar with. Text, sayings, phrases. Original, unique text.

So to be able to continue on our very own fairly logical path, we all will now concentrate on the “text” and what has to be in it. Which brings us for the subject of “keywords”. Before explaining just the thing these are and either their particular importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) allow us to define keywords more carefully.

If you have a website selling frizzy hair beauty products, you will want to sell your materials writing content material around the things you are selling. Naturally if you write something about the difference between different types of dishwashers, this is not going to relate to the “subject matter” and content material of your internet site. So you should write content articles around nice hair supplies. You will write article content on great hair care, on how to dye nice hair, how to get eliminate split-ends, when to shampoo or conditioner etc . etc .

Our magic hair site is called “Hair Is Not Forever”. Nevertheless this is our site at the moment and we will maintain it as we go along. hairisnotforever has a blog page. This blog we will call up “SilkyFairHair” and we will put it, for the sake of our case in under the name of the proprietor who might be aptly named Mr. Nor Hair. Right now we have the following:

1 . Web page – Frizzy hair Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL is certainly fictional)

These names Are necessary and so are the URL’s. (URL stands for General Resource Locater). So wear them mind as we go along through these articles especially when I go to the article at the importance of discovering the right name.

Thus Mr. Neither Hair and his wife, Mrs. Purple Hair work together. They create this website, get all the necessary stuff to sell something on it, write a couple of content articles about head of hair and sit back and wait for the people to come beating all their “virtual” door down. Very well as we claim in Hebrew, “Boker Tov” (which actually means “Good Morning”), or perhaps as you say in The english language, “Knock. Knock. Good Morning! Any individual Home? ”

Okay the Hair couple find out about keywords. Hence they produce articles through which EVERY sentence in your essay has the expression hair in it (or balding). Nonetheless hair may be the title of the video game. They make sure their content is initial, and once they may have written two HTML pages of hair articles, intentionally placed by their cousin the graphic musician and performer (who can be bald) throughout the advertisements for hair companies now they presume they are performed!

Woah! Certainly not by a LONG SHOT! And here is exactly where it gets depressing with regards to the uninformed and non-dedicated people.

We will deal with the “keyword” issue. Keywords are like indices or if you wish, categories. A key phrase is a thing that the search engine will look for and validate (in our day), to use as one of the parameters about how to list your site.

The keywords all of us refer to will be in two distinct and totally different places. The first of all in the web page header with the site. about what is known as the section to get “meta” tags. We definitely will deal with the meta tag in a distinctive article, nevertheless let us just say these are the keywords most search results look for (with their “bots”) when visiting your web site. An example traguardo tag intended for keywords about our web page may seem like this:

Again in our article(s) upon meta tags we all will go over these keywords, and the meta tag, but for at this time take this as a offered these are some of the keywords which is in the traguardo tag.

If the Search Engine technology first became popular and the meta tag were executed, the keywords tag was critical. Search engines like google looked at the keywords inside the meta tag and believed that was what the site was about and listed the website under the keywords. This was caught through to immediately, and humans staying the crafty devils they may be, began report keywords that had not do with the sites in order to drive traffic to the site. (Remember – the end result is the oh-so-important one: Hits & Eyeballs)

So porno sites especially, adopting this as yet a second “fool the engine” technique, would put keywords like “hair”, “technology” etc . into their meta tags, and provide the site an innocuous term and voila, more traffic.

Therefore in the never ending battle Search engines like yahoo caught upon, and does a few tasks. They deprecated the importance from the keywords inside the meta tags in respect to their algorithms, UNLESS this great article on the site truly did match the keywords. Of course , this did not include enough since porn sites will set “real” content material around their very own stuff. Let me give you a ACTUAL example which I find funny, but it is incredibly serious.

In one of my personal posts in the blog, you will see my biography which is taken care of by search engines like google. The other day I received a message from a classic flame of mine declaring “I freaked out. I actually googled you, under Allen Gross Copy writer, and you are associated with a site regarding tushy’s! inches So I head out and Yahoo it, and sure enough in like the 6th position are these claims: “Ted Gross’s Unofficial Bio – The Real Version by simply Tushy” and definitely I just click and acquire led to one other site (no url in this article as I tend not to want to publicize that site with respect to obvious reasons) and I arrive to a adult site which usually ripped off, out of all the content on the internet, MY profile to put around their very own porn advertising campaigns. UGH! However you see that can be how crafting people are!

(Here we are never going to talk about “splogs” – that means “spam blogs” yet. Yet keep it in mind. )

Okay ok now what happens – not theoretically but in practice.

Two cases: 1 . You have keywords in your meta indicate (and you should have them! ) The little Search results “bot” (that is a software package whose task it is to travel and leisure around the Net, never naps and never consumes and gets to all those adult porn sites too!, and sees information on PRETTY MUCH ALL sites hence the information could be categorized), reaches our internet site of hairisnotforever and scans the keywords on the web page. Then this kind of little android makes a overview of the website. Then the methods take over and match the keywords in the meta tags to the text and stuff with your site. (Remember Search Engines don’t “see”, they can be NOT video or graphic (males happen to be visually oriented not Search engines like google! ) therefore graphics are definitely not taken into account if you use the alternative tag. ) The methods get more plus more sophisticated as time goes on and they seek out content, keywords, phrases etc . (Remember basic content! )

2 . You have no keywords in your destinazione tag therefore the engine only looks at your articles.

So the happy few figures fine lets place the word curly hair say, in each and every sentence for least 3 x. NO! Have a tendency do that. Overuse of a key phrase is a red-flag to a Google search and you will be punished for it! It must be used and used usually, but NOT over-used.

Now at the time you Google just for hair goods using the phrase “balding”, the Search Engine has the key phrase, and relying on a million parameters decides what position just for the specific keyword, hairisnotforever will have, and nourishes it out.

Thus our few figures what the hell. We all will also sell mascara, and so they put in a photo advert plus the word wimpernbetonung in their keywords, without having virtually any content for this. Well then will likely to be listed when the last of this last within the last for everyone looking for “mascara”. So just for this lesson the formula is:

“Content+Keywords inside the content+Keywords in Meta label. ”

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